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The Salvation Army’s Strawberry Field Liverpool initiative has been named as the first official charity partner of the Good Small Business Awards 2022.

Strawberry Field, immortalised in the famous Beatles song, ‘Strawberry Fields Forever,’ is much more than a famous Liverpool visitor attraction.  In 1936 it was opened as a children’s home for girls and later accepting boys. From then on, for nearly 70 years, it gave some of Liverpool’s most vulnerable children a refuge from turmoil and unhappiness – a safe, calm and spiritual home.

Remaining true to the tradition of giving young people a chance to succeed in life, Strawberry Field is perpetuating this legacy of care and support through its ‘Steps at Strawberry Field’ programmes.

‘Steps at Strawberry Field’ is made up of four individually tailored programmes, providing employment skills, work experience, and opportunities to volunteer. Trainees and volunteers from the programmes are offered placements at Strawberry Field to encourage their development and career opportunities before in some cases, going on to two further placements elsewhere. All profits from the on-site exhibition, café and shop sales go towards funding these programmes.

The charity was chosen after the Good Small Business Awards organisers were impressed by its principles and aims and, its commitment to sustainability, accessibility and responsible tourism.

Major Kathy Versfeld, The Salvation Army Mission Director said: “We are absolutely delighted to be named as the official charity partner of the Good Small Business Awards 2022 and to be associated with such an innovative and initiative for sustainability amongst the UK’s vast number of small and micro businesses. We look forward to continuing to raise Strawberry Field’s profile as a purpose-led, ethical brand and, as part of this, to be the charity partner of the forthcoming Good Small Business Awards 2022.”

Garth Dallas from Dallas Consulting, organisers of the Good Small Business Awards said: “Strawberry Field initiatives really struck a chord across our stated purpose for the awards. We are fully aligned with their overall sustainability aims and, it was, therefore, a perfect fit to choose Strawberry Field as the first official charity partner of the Awards.”

The inaugural Good Small Business Awards 2022 will be held on March 10, 2023, in Liverpool at the Liverpool Hilton Hotel.  These are the UK’s first national Business Sustainability Awards exclusively for small and micro businesses – which make up 99 per cent of UK businesses and account for around 48 per cent of employment and 33 per cent of turnover. The Awards are designed to celebrate small and micro businesses who view sustainability not as a burden, but as an opportunity to better promote and grow their business.

The Salvation Army is a Registered Charity in England Wales  No. 214779; in Scotland No. SC009359; in The Republic of Ireland No. CHY6399. See more about Strawberry Field by visiting their website.

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